QUBA

Project overview

Client:

Quba India

Location:

India

In a category as competitive and fragmented as builders’ hardware, building a strong brand requires much more than advertising. It requires clarity, consistency, distribution, engagement and a deep understanding of the people who influence purchase decisions.

That is where Revamp partnered with QUBA, a leading Indian hardware brand, as its complete strategic growth and marketing partner.

The mandate was clear: bring structure to the brand, strengthen its positioning and build an ecosystem that could drive both awareness and business growth.

Building the Brand from the Inside Out

One of the first priorities was to organise QUBA’s brand architecture and create a clear structure across its diverse product portfolio. Revamp worked on the brand strategy, communication framework and marketing ecosystem to ensure that every touchpoint — from packaging and marketing collaterals to digital presence and Google My Business — followed a consistent brand direction.

As part of this transformation, the premium portfolio was strategically separated into Soul Collection, giving QUBA a distinct premium proposition. Revamp developed the complete brand guidelines and identity framework for Soul Collection, establishing it as a premium hardware brand with its own differentiated personality.

Parivartan: Seeding Success Across India

To accelerate regional growth, Revamp conceptualised and launched Parivartan, meaning transformation.

The programme focuses on identifying opportunity cities and creating a concentrated market-entry strategy. QUBA’s teams enter these markets with product launches, marketing materials, sales training and on-ground activations designed to create immediate market momentum.

With its powerful philosophy of “Seeding Success,” Parivartan is designed to turn individual markets into sustainable growth opportunities.

Safalta: Reimagining Carpenter Loyalty

Revamp also launched Safalta, QUBA’s carpenter engagement and loyalty programme.

Rather than creating another conventional points-based loyalty programme, Safalta was designed around participation, learning and recognition. The app combines rewards with gamification, tutorial videos, certifications and additional benefits, creating a more engaging ecosystem for carpenters.

The programme has already crossed 50,000+ app installs, demonstrating the scale of engagement created around the QUBA ecosystem.

To further amplify the programme, Revamp also created a dedicated Safalta video song, turning a functional loyalty initiative into a memorable brand property.

Building the Complete Growth Ecosystem

The partnership extends beyond campaigns. Revamp manages QUBA’s architect meets, events, B2B collaborations, influencer initiatives and brand-awareness campaigns.

On the digital commerce side, Revamp has driven a complete e-commerce revival, including enhanced A+ listings and digital merchandising. CRM, digital presence and multiple brand touchpoints are also managed as part of the larger strategic mandate.

The recent association with Miss India Universe 2026 further reflects QUBA’s evolution from a traditional hardware company into a contemporary lifestyle and design-led brand.

From Marketing Partner to Strategic Growth Partner

The QUBA journey is ultimately about transformation.

What began as a need to organise a brand has evolved into an integrated growth ecosystem spanning brand strategy, premium positioning, regional expansion, dealer engagement, carpenter loyalty, architect relationships, e-commerce, CRM, content, events and digital marketing.

For Revamp, QUBA represents what strategic partnership can truly mean — not simply marketing a brand, but helping build the systems, programmes and brand architecture that enable it to grow.

From organising the brand to accelerating the business, Revamp and QUBA are building the next chapter of growth together.

Services

Increasing engagement and brand recall value with the help of interactive communication across all social media platforms.