Project overview
When Revamp partnered with Golden Aces, the brand was operating as a single poker club in Bengaluru with limited structure, inconsistent communication, and almost no organized digital presence. The opportunity was clear: build not just a poker brand, but a credible, recognizable and community-driven ecosystem around the game.
Today, Golden Aces has expanded from one Bengaluru unit to six franchises across six cities, while building a combined social media community of 70,000+ players and a private community of more than 5,000 players. Revamp has been the brand’s complete strategic partner through this transformation.
Turning Players into a Community
For Golden Aces, the real growth opportunity was community. Our strategy therefore moved beyond reach and impressions towards building an active ecosystem of players.
Through organic content, lead-generation campaigns, CRM and community initiatives, we helped create a database and private community of 5,000+ players, while the wider social ecosystem grew to 70,000+ players.
The objective was simple: don’t just acquire players—build relationships with them and give them reasons to keep coming back.
Creating Experiences Around Poker
Revamp also worked closely with Golden Aces on large-scale tournaments and player experiences. From conceptualizing tournament communication to designing trophies and creating on-ground content, we helped turn individual events into brand-building opportunities.
Multiple shoots, testimonial videos and player-focused content further strengthened the brand's credibility and gave the community a voice.
Building Trust and Credibility
One of the most important challenges was positioning Golden Aces as a legitimate and professionally operated poker destination. We developed communication that focused on creating awareness around the organized nature of the poker room and the experience it offered.
Strategic collaborations, including an association with Shri Ram College, further helped bring credibility and a new audience to the brand.
From One Club to Six Cities
The Golden Aces journey demonstrates what happens when marketing becomes an integrated growth function rather than a standalone activity.
From social media and content to performance marketing, CRM, community building, tournaments, collaborations and brand positioning, Revamp worked as Golden Aces' strategic partner across the ecosystem.
Results
One Bengaluru club became six franchises. A fragmented presence became a 70,000+ player digital community. And a poker room became a recognizable, community-led brand.
For us, the Golden Aces story is ultimately about one thing: building a brand that players don’t just visit—they become a part of.
Services
Increasing engagement and brand recall value with the help of interactive communication across all social media platforms.
- Campaign Strategy
- Social Media Design & Management
- Creative Assets Creation
- Website Design
- Collateral Design
- Campaign and Integration