Isthara – Multi Brand Diner

Project overview

Client:

Isthara - Multi Brand Diner

Location:

India

When Revamp partnered with Isthara, the Hyderabad-based food court brand was at an early stage of its journey, with just four food courts, all located in Hyderabad. What began as a marketing partnership soon evolved into a much larger strategic collaboration—covering branding, content, influencer marketing, business development, real estate, leasing and expansion.

Today, approximately one and a half years later, Isthara has grown to 40+ food
courts across nearly 25–30 cities in India, making it a compelling example of how an integrated growth strategy can transform a regional brand into a rapidly expanding national business.

Building More Than a Brand

Revamp’s role began with strengthening Isthara’s brand foundation. From developing the logo and complete brand guidelines to establishing the visual language across its food courts, the objective was to create a consistent and
scalable identity.

But the partnership went far beyond branding and marketing.

Revamp became a strategic growth partner, contributing to the identification of potential real estate opportunities, supporting the leasing of food-court spaces and helping build the ecosystem of food and beverage brands operating within Isthara locations.

Today, the Isthara ecosystem includes 200+ brand partners, creating a diverse food and experience offering for consumers while strengthening the proposition for landlords and potential partners.

Scaling From 4 to 40+ Food Courts

One of the biggest outcomes of the partnership has been Isthara's rapid physicalexpansion.

In roughly 18 months, the brand has moved from 4 food courts in Hyderabad to 40+ locations across India. This expansion has taken Isthara into approximately 25–30 cities, significantly increasing its consumer footprint.

For Revamp, this growth represents something bigger than a marketing metric. It demonstrates the impact of combining brand building, business strategy and growth marketing under one integrated approach.

Brand Identity

Alongside physical expansion, Revamp built Isthara's digital presence from scratch.

The Instagram page started with zero followers and has now grown to approximately 50,000+ followers. The content strategy moved beyond traditional food photography, focusing on short-form videos, food-led entertainment, trend-based formats, influencer collaborations and hybrid content designed for discovery and shareability.

Several reels have achieved viral reach, helping Isthara become more visible among consumers in the cities where it operates.

Creating a Growth Flywheel

The real success of the Isthara partnership lies in how different parts of the strategy work together.

More locations create more consumer touchpoints. More consumers attract more brand partners.

More brands create richer food experiences. And stronger experiences create more content, awareness and demand.

Revamp’s role has been to help build and accelerate this entire ecosystem.

From 4 food courts to 40+, from 0 to 50K+ followers, and from a regional Hyderabad presence to a growing national footprint, Isthara’s journey showcases what happens when an agency moves beyond conventional marketing and becomes a true strategic growth partner.

Revamp didn’t just market Isthara. It helped build the engine that enabled Isthara to scale.

Services

Increasing engagement and brand recall value with the help of interactive communication across all social media platforms.