Project overview
Social media isnt about creating a brand. Its about building their brand image, creating awareness & making everyone talk about it.
Urban Company (also known as UrbanClap) is a company that develops and provides web and app-based marketplace for hiring local housekeeping and personal services. The platform enables users to book services such as fitness training, appliance repair, plumbing, beauty services, etc.
Objective
Design & plan a campaign around cricket. Place Urban Company as a brand in the forefront & IPL in the background. Strategize a viral idea/PR stunt to create a buzz about the brand, for the IPL & festive season.
Solution
Created a viral idea through Instagram Reels & Challenge built around UC
Integrated UC with cricket by associating it with the audience’s sentiments; engaging with audience and cricket enthusiasts to increase engagement (likes, shares, comments, challenges and more!)
Increasing Recall & Recognition Value – Influencers participating and challenging each other and/or audience/fans for #YourHomeTeam; recall value through Social Media and 360-degree verticals.
Services
Increasing engagement and brand recall value with the help of interactive communication across all social media platforms.
- Campaign Ideation & Strategy
- Social Media Design & Content Strategy
- Indirect & Direct Brand Placement