Project overview
How Revamp Scaled Amazon Future Engineer to 550,000+ Sign-ups Across
India
Powering the Digital Growth of One of Amazon’s Most Successful Global CSR
Initiatives
Marketing a social-impact initiative at scale is not simply about generating leads. It is about reaching the right audience, with the right message, in the right language.
For over four years, Revamp has been driving the marketing and digital growth of Amazon Future Engineer (AFE) in India—helping the program reach students
across geographies, languages and communities through performance marketing, creative storytelling, social media, website management and on-ground activations.
The Challenge: Precision at Scale
Amazon Future Engineer focuses on creating greater access to computer science education and career opportunities for students from underserved communities.
The audience Revamp needed to reach was highly specific, with campaigns targeting students based on factors including gender, engineering education,
computer science and family income.
The challenge was clear:
Generate scale without compromising audience relevance.
The Revamp Approach
A comprehensive branding and marketing strategy was implemented to strengthen both the digital and offline presence of the brand across all key projects.
Performance Marketing
Revamp built and continuously optimised digital campaigns across platforms,
focusing on audience segmentation, creative testing, conversion journeys and lead
quality.
The objective wasn't simply to generate clicks.
It was to generate meaningful sign-ups at scale.
Hyperlocal, Multilingual Campaigns
India's diversity demanded a local approach.
Revamp created campaigns across 10+ languages, including Tamil, Telugu, Punjabi
and Gujarati, adapting communication to regional audiences rather than simply
translating a national campaign.
National scale. Local relevance.
Creative That Connects
Revamp developed advertising films, digital creatives and social content designed
around student aspirations, education and future opportunities.
Some of these films achieved:
2.5M+ YouTube Views
The creative strategy transformed a functional program message into stories that
could capture attention and inspire action.
Digital + On-Ground Activation
The campaign extended beyond digital advertising.
Revamp conducted college activations and shoots across different parts of
India, creating direct student engagement while producing authentic regional content
for digital amplification.
This created an integrated journey:
Reach → Engage → Capture → Amplify → Convert
Building the Digital Ecosystem
Revamp's role extended beyond performance marketing to the program's broader digital presence.
From website management and conversion journeys to social media strategy,
content and community engagement, the focus was on creating a connected digital
ecosystem.
The program's social presence grew to:
15,000+ Followers
Results
The integrated marketing efforts significantly improved the brand’s digital presence, visibility, and audience engagement across platforms.
Pan-India
Digital, creative and on-ground execution
More Than Marketing
The Amazon Future Engineer journey demonstrates what happens when performance meets purpose.
Revamp combined data, creativity, technology, multilingual communication and on-ground activation to build a scalable marketing engine around a meaningful
social mission.
Behind every sign-up was a student. Behind every campaign was an opportunity to connect that student with a pathway toward education and a career in technology.
550,000+ sign-ups. 10+ languages. 4 years.
One mission: making opportunity more accessible.
This is the Revamp approach to purpose-driven growth.
- Campaign Strategy
- Social Media Design & Management
- Creative Assets Creation
- Website Design
- Collateral Design
- Campaign and Integration