The Crown Went Missing: How Revamp Turned Quba’s Miss Universe India Partnership Into a Content Moment

When Quba became the Safeguard Partner of Miss Universe India, Revamp had one clear mandate: turn the partnership into content that people would actually want to watch. Instead of conventional sponsorship communication, we built a content-first campaign around the contestants, Quba’s products and the world of the pageant. We took the West Bengal representative to Quba’s Kolkata Experience Centre and the Maharashtra representative to the Mumbai Experience Centre, creating personality-led reels that naturally integrated Quba’s products and experience. The spotlight was also on Quba’s latest launches, including the Alpha Locker and Alpha Safe.

The Crown Went Missing.

We created a reel concept where the Miss Universe crown mysteriously disappears, leading to one obvious question:

Where could something this valuable possibly be safe? The answer? Inside a Quba safe.

This transformed a product demonstration into a story, giving Quba a memorable way to own the conversation around security, safety and valuable possessions. From strategy and concept development to contestant collaborations, shoot production, content execution and amplification, Revamp handled the campaign end-to-end. The campaign generated 500K+ views, received coverage across 8+ publications and news platforms, and helped build strong pre-buzz around Quba’s Miss Universe India association. More importantly, Quba wasn’t just seen as a sponsor.

It became part of the story.

That’s how Revamp approaches partnerships: not as logo placements, but as opportunities to create content, conversations and cultural moments.

Strategy. Creators. Collaborations. Production. PR.

All working together to make the brand impossible to ignore