The Crown Went Missing: How Revamp Turned Quba’s Miss Universe India Partnership Into a Content Moment

When Quba became the Safeguard Partner of Miss Universe India, Revamp had one clear mandate: turn the partnership into content that people would actually want to watch. Instead of conventional sponsorship communication, we built a content-first campaign around the contestants, Quba’s products and the world of the pageant. We took the West Bengal representative to […]