What does it take to take a carpenter-focused program from a successful first chapter to a full-scale brand experience?
For Safalta 2.0, REVAMP brought strategy, creative, production, event branding, digital and PR together to create a 360° campaign for Quba. From the Safalta 2.0 brand film and original song to the launch of a dedicated carpenter loyalty app, bilingual communication, the Carpenters Meet in Greater Noida and media amplification across 17+ newspapers, every touchpoint was designed to build the next chapter of Safalta.
Read the full story to see how REVAMP brought Safalta 2.0 to life.
How do you build a campaign around a community of 50K+ carpenters?
What happens when a successful carpenter program evolves into a larger, more connected brand experience?
You build it from the ground up.
For the launch of Safalta 2.0, REVAMP partnered with Quba to bring an evolved vision of its carpenter program to life, creating a campaign that combined strategy, creative, production, event execution, digital engagement and PR under one roof.
Following Safalta, Safalta 2.0 was designed to bring greater value to the carpenter community, including the launch of a dedicated Safalta 2.0 app, a loyalty program created specifically for carpenters.
Our role was to communicate this evolution and turn it into an experience that people could see, understand and engage with.
From the Big Idea to Every Last Detail
REVAMP developed the complete Safalta 2.0 presentation, introducing the new program, taking audiences through the journey from Safalta to Safalta 2.0, and highlighting the changes and possibilities the new program could bring to the carpenter community.
We then translated this story into a complete communication ecosystem.
From brochures, invitations, posters, standees and teasers to event backdrops, checkerboard branding and other on-ground collaterals, every touchpoint was designed to create a consistent Safalta 2.0 identity.
The communication was developed in both Hindi and English, ensuring that the campaign remained accessible and relevant to its audience.
Telling the Safalta 2.0 Story Through Film
At the centre of the campaign was the Safalta 2.0 brand film, conceptualised, written and produced by the REVAMP production team.
We didn’t just produce the film. We created its complete musical identity as well, including writing the original song and shooting the film.
The film became a key storytelling tool for communicating the spirit and evolution of Safalta 2.0.
Watch the Safalta 2.0 brand film and original song, conceptualised and produced by the REVAMP team:
Bringing the Carpenter Community Together
The campaign culminated in the Safalta 2.0 Carpenters Meet in Greater Noida, bringing the carpenter community together for an immersive brand experience.
The REVAMP and Quba teams were present on-ground to manage the complete execution, from branding and communication to the overall event experience.
But the experience wasn’t restricted to Greater Noida.
The Carpenters Meet was streamed live on YouTube, allowing the launch to reach carpenters beyond the physical venue. The live event stream was also showcased during Quba’s Chai Pe Charcha events held across different states, allowing more members of the carpenter community to experience the Safalta 2.0 launch directly on their phones.
Experience the Safalta 2.0 Carpenters Meet through the live event stream:
Taking the Story Beyond the Event
We also ensured that the campaign had a life beyond the physical event.
With media present at the Carpenters Meet, Safalta 2.0 generated strong press visibility, with coverage across outlets including Dainik Bhaskar, AAP News and several other publications.
The campaign was eventually covered across approximately 17 newspapers and multiple media platforms, extending the reach of the launch well beyond the event itself.
Safalta 2.0: A 360° Brand Experience
Safalta 2.0 was never just about launching a program.
It was about creating a connected brand experience for the carpenter community, and REVAMP was involved at every stage.
Strategy and storytelling → Presentation → Brand film → Original song → Pre-buzz → Bilingual collaterals → Event branding → Carpenters Meet → Live digital integration → PR and media amplification
From the first teaser to the final newspaper story, every element worked towards one objective: making Safalta 2.0 bigger, clearer and more meaningful for the people it was created for.
For REVAMP, that’s what a 360° campaign is all about, not simply being present at every touchpoint, but making every touchpoint work together.
Safalta 2.0 wasn’t just launched. It was REVAMPed.