Molecule is a one of its kind air bar, brewery, and restaurant, located at the thriving party hubs across India.
This venture falls under the umbrella of Yuvi Brands – a leading company in the Hospitality sector which started operations in the year 2015. The concept of the bar, its interiors and experimental food & drinks are inspired from the World War II era. The architecture and design of the brand is woven in a way that it forms a synergy between the visual storytelling and on-ground presence. The concept based on a ruined German atomic lab combined with something as unique as Molecular Gastronomy has made ‘Molecule’ a marvel in its space! The popularity of the outlet gave rise to its equally successful chains in major cities of Lucknow, Chandigarh, Agra and Delhi & Gurgaon.
OBJECTIVE
Molecule is a renowned name in the F&B industry. As they set their footsteps in Agra, the brand was looking for a reliable source to manage their social media. They wanted to take the city by storm and create a presence like no other, by generating immense footfall to their air bar; and build buzz over social media via media spends and creative driven Instagram & Facebook feed.
SOLUTION
Build an aura of “Go-to-place-for-everything” for its local audience.
Organic growth to increase their social media followers and likes on Instagram and Facebook respectively.
A class apart graphics and creative driven feed showcasing all elements.
Content driven ads and offer/ideas to generate footfall.
Generate organic content via blogging.
Services
- Social Media Creatives
- Social Media Management
- Ad Campaigns
- Blogging