“REELS” OF INSTAGRAM
The most popular Chinese video-sharing application is Tik Tok which is a social networking service. Videos related to Short music, dance, lip-sync, comedy, and talent of 30 to 15 seconds and short looping videos of 30 to 60 seconds. In September 2016, ByteDance first launched Douyin for the Chinese market. On August 2, 2018, Tik Tok was consolidated musically & was used worldwide along with the United States. TikTok was launched in 2017 for IOS and Android in most markets outside of mainland China.
Several Chinese applications were banned by India overnight last month & from that one of the apps banned was TikTok. While TikTok’s ban looks like a distant memory now, it did leave a lasting impact on its user base of about millions of people. Apart from all do you wondered what happened to the people creating content for the app Tik Tok?
After that slowly & gradually, Instagram has quietly rolled out a new test of its TikTok like clone functionality ‘Reels’ in India, following the ban of TikTok in the Indian market. And then Instagram “REELS” feature came into the picture.
Instagram has announced & launched its short video feature called Reels in India. This feature lets users create videos on the app, add creative filters and music, and share it beyond their regular followers. The reel is similar to TikTok and allows users to create 15 seconds video with new amazing popular songs, trends, or challenges.
The new feature allows the user to shoot video, add filters, and music from Instagram’s catalogue and share it beyond the platform. Users will be able to share Reels in Explore, and also on Feed with followers.
How to create Instagram “Reels”?
In the first step, select Reels below of the Instagram camera.
Then click on the audio option and you can search for your favorite song from the Instagram music library for your Reel.
You can also use your own recorded audio by simply recording a Reel with it the same as TikTok.
You can also add AR Effect to make your Reel attractive and different from others and also set the timer to record any of your clips hands-free.
Also, you can use an option to speed up or slow down part of the video or audio.
It is all about grabbing the opportunity & it is not the first time that Facebook application has tried to imitate TikTok, but Reels might just have the best shot at the right time at actually succeeding. The reason for both is because it’s already built into Instagram which is Facebook’s most popular app among our young generation and because the social network has borrowed many of the dynamics that have made TikTok so fortunate in the first place.
Creating a reel is similar to creating a post for Instagram Stories. You can record a couple of clips from Instagram’s in-app camera; add music and AR effects. But Reels includes more innovative editing tools as compared with available in Stories. For instance, you can speed up or slow down your video, and there’s an align tool for TikTok-style jump cuts.
Difference between REELS & TIK-TOK:
The most significant difference between Reels and Stories is the way they are shared. If you upload a reel, it’s automatically shared with the new Reels section of Explore, with the option of also uploading it in your main feed. All the reels you create will also be viewable in a section of your profile, similar to IGTV posts. Exploring is the key to Instagram’s strategy.
Other biggest difference between TikTok and Instagram is that on TikTok users’ main feeds are driven not by their subscriptions, but by an algorithmically-generated “For You” feed. It’s this personalized feed, filled with an endless stream of short videos that makes TikTok so addictive. It’s also what allows such a wide variety of content to go viral.
The Instagram influencer can spend weeks or months trying to gain followers and find out how to crack Instagram’s Explore algorithm, previously unknown personalities can gain a following on TikTok after one video makes it to the “For You” page. Instagram wants to bring this dynamic feature to Reels.
Author: Sakshi Jain – Marketing Trainee