Foundation for Excellence, in partnership with Amazon Future Engineer, identifies bright and deserving students from low-income families and helps them not just financially but in their future prospects as well.
Amazon and the Foundation for Excellence aim to raise awareness about the scholarship program and bring in leads that can help students who actually need it.
Created their social media platforms, made creative assets with direct, useful information for the students, and ran ads to the targeted audiences in order to retrieve the desired leads.
Created a radio jingle and prepared an emailer to create awareness among a mass audience through different platforms.