How to scale Instagram Reels

How to scale Instagram Reels

How To Make Reels Like Pro?
What Is The Appropriate Setting For Exporting Reel?
How To Make Your Reel Viral?
What Is The New Instagram Features?
How To Gain Organic Traffic Over Instagram Reel?

Let’s take a closer look at how to create the perfect Instagram reel and how to maximise your Instagram growth.

Instagram Reels is an exciting feature that allows users to create short, 90-second videos set to music or other audio. If you’re planning to post a reel, there are a few things to keep in mind to ensure that your video looks great and gets the most views possible.

First and foremost, when it comes to the format of your reel, Instagram recommends that you upload videos in the MP4 format. This is a widely-used format that is compatible with most video editing apps, and it will ensure that your video plays smoothly on the platform without any hiccups.

When it comes to the size of the video, the ideal size for a reel is 1080 pixels wide by 1920 pixels tall. This will ensure that your video looks sharp and clear on all devices, including smartphones, tablets, and desktop computers. If your video is a different size, it may be automatically resized by Instagram, which could result in a lower quality video and not give the desired outcome.

Exporting your video from a video editing app is an important step to ensure that your reel looks great on Instagram. It’s important to use the right settings to make sure the quality of the video is maintained. You should export your video in the MP4 format, with a resolution of 1080 pixels by 1920 pixels, and a frame rate of 30 frames per second. This will ensure that the video looks great on the platform and does not lose its quality.

In addition, it’s also important to note that the bit rate should not be ideally more than 10 while exporting the video. A high bit rate can result in a larger file size, which can lead to a longer upload time and lower quality video on Instagram. By keeping the bit rate at or below 10, your video will be optimised for the platform and will be more likely to look great and get more views.

Starting your video with a hook that captures the attention of the viewer in the first 3 seconds is a crucial step in creating a successful reel on Instagram. This is because the majority of people scrolling through their feed will decide whether or not to watch your video based on the first few seconds. You can use a variety of techniques to grab the viewer’s attention, such as an interesting visual or a catchy piece of music. For example, you could start your video with a striking image or a provocative question, or you could use a piece of music that immediately grabs the viewer’s attention. Whatever technique you choose, the goal is to make the viewer want to keep watching.

It’s also important to keep in mind that Instagram Reels are all about being creative and entertaining. So, don’t be afraid to think outside the box and come up with an original and captivating way to begin your reel. This will help you stand out from the rest of the content on the platform and increase your chances of getting more views.

In conclusion, Instagram Reels is a great way to reach new audiences and engage with your existing followers. By following these tips, such as uploading videos in the MP4 format, with a resolution of 1080 pixels by 1920 pixels, keeping the bit rate at or below 10, and starting your video with a hook that captures the attention of the viewer in the first 3 seconds, you’ll be well on your way to creating a reel that looks great and gets the most views possible.

In addition to the Instagram Reels feature, there is also a new feature called “add topics” while posting that allows users to add specific topics to their posts. This feature helps to increase the reach and visibility of the post by making it more discoverable to users who are interested in the specific topic. The topics can be selected from a pre-existing list of popular topics or users can add their own custom topics. When a user adds a topic to their post, it will be grouped with other posts that have the same topic, making it easier for users to discover new content. This feature is especially useful for users who want to reach a wider audience, or for businesses that want to target specific demographics. By adding relevant topics to their posts, users can increase their chances of getting more views, engagement and ultimately, more followers.


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