Best Digital Marketing Trends and Innovation for 2021
The pandemic of 2020 has changed the scenario of marketing in a huge way. In 2021, the marketing trends are going to revolve around two aspects. One is the personalized approach, where the content and other marketing strategies will be audience-centric. It is important to increase engagement for the businesses.
The second aspect is the technical part such as SEO which is essential for search engines. To beat the competition, you must be updated with the top digital marketing trends that are going to rule in 2021.
What are the latest digital marketing trends and innovations?
Artificial Intelligence is an innovation in technology that can be considered as one of the best digital marketing trends.in Agra
It can be used to analyze the behavior of the audience and the search patterns of the visitors. Data from different social media platforms can also be analyzed to understand consumer behavior.
AI is already in the phase of expansion. It is used by the B2B marketers for personalization. Most people use AI-powered voice assistants. In 2021, this technology can help businesses in basic communication, product recommendations, content creation, E-commerce transactions, and Email personalization.
If we are listing out the digital marketing trends, then chatbots cannot be excluded. They provide an opportunity for customers and visitors to chat in real-time at any time of the day. They act as virtual customer service officers by providing the answers to simple questions and inquiries. There are many brands such as Sephora, Staples, and Pizza Hut that use this technology for more efficiency.
People love it when they get an immediate response. The real-time connection between the customers and marketers can have a direct impact on sales and brand reputation.
Through this type of marketing, the brands would be able to meet the customers across multiple platforms on different devices and time schedules. It is already an integral part of B2B marketing trends but in 2021, it is going to be more effective.
When it comes to digital marketing trends, video marketing holds a special place. It has been observed that the conversion rate of 72% of businesses has been increased because of video marketing. The live videos are used by the brands for interviews, product demos, how the products are made, and much more.
Rather than sending emails and phone calls, personalized video messages can be preferred more in 2021. Today, when many smartphones have high camera quality, it becomes very easy to make videos.
Video SEO is also going to be a trend related to digital marketing. It includes the closed captions, text overlays, title, description, and file names.
360-degree video content can be used for more interaction and engagement.
This type of word-of-mouth marketing is a part of social media marketing trends. It is researched that 63% of the consumers have faith in the influencer’s opinion about the product of any brand. The brand message can be amplified through various celebrities who have a huge fan following. It is going to be very common in 2021 on platforms such as YouTube and Instagram.
If we talk about numbers, there are 1.3 billion users who are active on FB messenger monthly. This can be given a place in social media marketing trends as these apps allow the companies to send messages to customers directly.
This enhances the user experience. Businesses can increase their presence on social messaging apps because it may help them to cultivate contacts, boost sales, regain potential customers, engage more people in events, etc.
Social Media Stories
Social media stories deserve to be mentioned in social media marketing trends. They are helpful in increasing brand awareness, engagement with followers, and traffic to the website. It is a cost-effective method to reach a wide range of audiences.
You can add links, location tags, and brand mentions to the social media stories. Polls can be used in Instagram stories and geo-filters can be used in Snapchat. Try live video while creating a story or invite people with a more compelling call-to-action.
SEO A/B Split Testing
It is going to be one of the prominent digital marketing trends in 2021. You can identify the better version of the different variables of your campaign. Testing makes it easy to make improvements in the content.
There are many online tools that can help in finding out the pages with untapped SEO potential. Keywords, Meta title, Meta descriptions, and body content can be improved to check whether the results become better or not.
Marketing across various platforms like social media, email, blog, and app is definitely going to become a part of B2B marketing trends. Omnichannel marketing has been effective in increasing the engagement rate, purchase frequency, average order value, and customer retention rate.
Solution to Ad-Blockers
Ads are important for companies to promote their products and services. It is expected that in 2021 almost 27% of the users will use ad blockers. This can have a major impact on PPC campaigns. The data from analytics can help you in understanding what can be the right platforms and audience to target and how much is damage can be caused due to ad-blockers. It is important from the perspective of B2B marketing trends.
To overcome the issue of ad-blockers, the best strategy will be to convince users to change their preferences. Sponsored content or influencer marketing can be given priority over other advertising campaigns. This change can be seen in digital marketing trends in Agra
It is essential for local businesses such as tailor, plumbers, etc. to make their profile on Google My Business as it may help them to increase the online presence. This is one of those Internet marketing trends that help the businesses to come in searches when people are looking for a specific business at a specific geographical location.
We have tried to mention all the latest digital marketing trends that are expected to dominate in 2021. Different businesses may have different requirements and budgets, so choose one of the best digital marketing trends and test what works best for you and what not!